Did you know that marketing through video content is one of the easiest ways to dramatically boost your brand? With the rising demand for information in the form of videos, it’s essential to invest in video productions to promote your business and brand.
However, as a beginner to video production, you may be unaware of the tricks of the trade to create engaging content that draws attention. This can cause you to make costly mistakes that exceed your budget and negatively impact your brand value.
1. Not considering SEO
SEO (Search Engine Optimization) is essential for online visibility, especially when posting videos as search engines cannot index content based on visuals. As a result, you need to spend more time and energy on SEO to efficiently market video content. The best way to improve your videos’ SEO is to transcribe and add it to the video description while also inserting powerful keywords in your video titles and descriptions.
2. Creating videos without a clear message
When creating videos for your brand or business, it is essential to know what you want to convey. This will allow you to create content that emphasizes the message you want to communicate to your target audience. Sadly, this crucial aspect is often forgotten when creating videos, thereby requiring you to spend more on reshoots. For this reason, you must set a clear message for your viewers before finalizing the plot and script and proceeding to shoot a video.
3. Making long and boring videos
The key to grabbing attention through digital channels is short and engaging videos. If your audience is not hooked within the first eight seconds of seeing your content, you will lose them before you deliver the punchline of your message. This means you must come up with bite-sized content that’s captivating from the start to make viewers stick around for the entire video.
4. Using irrelevant content
When creating marketing videos, it’s essential to remember that your clients want you to solve their problems by getting straight to the point. So, don’t stuff your videos with irrelevant information. It won’t make your ideas and solutions clear to the viewer. To avoid indulging in unwanted content, you must prepare a script in advance by choosing your words correctly and focusing on one idea at a time to thoroughly convey your message.
5. Improper planning
One of the biggest mistakes you can make when producing a marketing video is beginning without a proper plan. To ensure your video content is a hit, you must be prepared with a script that includes impactful content, which will captivate your target market. Similarly, properly planning your set and arranging for the ideal resources will ensure the delivery of your message effectively and avoid resource wastages in the form of retakes, reshoots, and major edits.
6. Not scripting in a call to action
When it comes to video marketing, besides creating engaging videos, you must also include an impactful call to action (CTA) that encourages people to act on the message you’ve conveyed. If you don’t, the purpose of your marketing video is lost. A clear CTA adds value to your video marketing efforts as it entices viewers to either click, buy, subscribe, or contact you for solutions. To ensure your CTA has the desired influence on your audience, make sure you place it in your video script so you can adequately inform people about what you want them to do.
For more details on the common mistakes people make with videos, reach out to the experts at Hurst Digital. We are an award-winning digital video production company in Dallas, TX, and we help you create amazing commercial videos that will support and elevate your business and product. With the help of our talented team, you will receive high-end and professionally produced video content. Our services are available to clients across Dallas, Plano, Frisco, Irving, Grapevine, Fort Worth, Arlington, Denton, Addison, Farmers Branch, and the surrounding areas.